Jönköping, Marketing manager

The Husqvarna Group is the world’s largest producer of outdoor power products including chainsaws, trimmers, lawn mowers and garden tractors. The Group is also the European leader in consumer watering products and one of the world leaders in cutting equipment and diamond tools for the construction and stone industries. The product offering includes products for both consumers and professional users. The Group’s products are sold via dealers and retailers in more than 100 countries. Net sales in 2010 amounted to SEK 32 billion, and the average number of employees was approximately 15,000.
 
Unit/Department Description:
The global marketing is responsible for the strategic international marketing activities for all brands.
Position/Job Description:
Develop the communication strategy per brand and translate it into campaigns for all media channels. Ensure the local applicability of the marketing strategy and support the countries by the implementation. Responsible for the development of the communication and packaging strategy and application of this strategy for packaging of new products and amendments of already existing products based on category input Support the dealer development program.

Essential Duties:
Support the regions with all launch information for the brands
Develop the communication strategy based on positioning
Drive the implementation of the strategy in the regions
Initiate all communication activities with internal and external stakeholders/ partners
Create the campaigns for all media channels (TV, Print, Online)
Support all categories with launch material
Monitor and share competitor activities
Develop the shop program and drive the shop profiling in the dealer channel
Develop packaging for the brands as a strategy and apply to product launches
Support central web team, market research, industrial design and PR

Preferred qualifications:
University degree (preferred business administration)
Proven leadership skills
International marketing experience
Ideally sales experience

Skills and Capabilities:
Strong presentation skills, analytic, social, emphatic, fluent in English, Swedish native speaker, good people management.
 
Application
If you are interested in this position and you fulfil the requirements above please apply online with your CV in English on www.husqvarna.com/career before February 12, 2012.

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