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Global Digital Marketing Director

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2019-09-22

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Global Digital Marketing Director

Husqvarna Construction seeks an experienced and driven Global Digital Marketing Director for 1-year contract,  November 2019-December 2020, covering a parental leave. You will be a crucial part of our exciting journey towards an excellent customer experience online, where the implementation of a new Online Marketing Platform and e-commerce will be a major focus during 2020. You will be part of a dedicated global marketing team of fourteen people, whereof three people is within your team.

The desired candidate will collaborate closely with the team and internal stakeholders (marketing IT, sales etc) to implement the digital marketing strategy and roadmap, as well as driving and developing the customer experience strategy online. The candidate will address and resolve issues related to assessing how the sales, marketing and service entities work together with operations to deliver a seamless consistent customer experience at every  touch point.

To be successful in this role we strongly believe you have outstanding “customer mindset” and analytical skills. You are a true team player with a strategic mind-set with experience in B2B marketing and e-business. You have a drive and a strong business acumen. 

Main tasks:
•Drive the strategic direction for the digital marketing activities, overseeing the implementation of the project roadmap as well as the digital touchpoint portfolio and channel performance
•Sponsor the development project and business readiness of a new online marketing platform, including content hub, e-com capabilities and marketing PIM.
•Develop and support the introduction of e-business presence in multiple channels
•Connect with internal stakeholders (sales, service offers), Group, IT (GIS and DSS) as well as external agencies and steer towards aligned customer experiences online 
•Drive to change the way of working, towards a data and insights-driven approach
•Plan and execute the team deliverables and resources, to cross-support the product segments and multibrand strategy
•Oversee legal and security online, as well as relationships to external partners and suppliers

Preferred skills:
•Deep understanding of the digital eco-system
•Customer Experience definition 
•E-business skills
•Analytical and quantitative skills 
•Marketing strategy experience 
•Customer Segmentation techniques 
•Self-starter with strong drive and sense of urgency
•Strong business acumen
•Holistic perspective and able to develop and implement strategies
•Project leader skills, strong drive and broad skills
•Leadership skills
•Excellent oral and written communication skills in English is a must.

Education and experience:
•Minimum a bachelor university degree in business/marketing or equivalent.
•Minimum 8-10 years in digital marketing / digital commerce / IT 
•Extensive experience creating successful customer experiences and concepts for B2B and online. 
•Solid knowledge of the digital eco-system. 

You will report to the Construction Divisions VP Marketing and the position is based in Jonsered outside Gothenburg.

About Husqvarna Construction Products:
Husqvarna Construction, a division of the Husqvarna Group, is a world leader in machinery and diamond tools for the construction and stone industries. The foundation is built on product and technology leadership ensured by high investment levels in user-focused product development to offer professional end-users the most effective and efficient solutions. Products and services are distributed globally in all relevant sales channels. In 2018 revenue was SEK 5.8 billion generating an EBIT of around 12%. In the last year the division has transformed through 4 important acquisitions. Please read more at www.husqvarnacp.com/se

Is this you (or someone you know)?
Apply at competenceclub.se and we promise to get back to you as soon as possible. Please apply no later than September 22, 2019. Please note that we will review applications continuously, so be sure to send in your application as soon as possible.

If you have any questions about the recruitment process or the position please contact Jonas Hedeback at jonas@competenceclub.se or +46 767 847878

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Global Digital Marketing Director

Husqvarna Construction